Image credit | Loyalty360
Trust is very important in business, it makes your customers and clients clue to your goods or services. Before clients stick to purchasing products from you, they need to be able to trust you as well as your brand, they need to trust that whatever they are buying from you matches what you say about the product and they should be able to have the confidence in you that should anything goes bad you will be able to assist them and create solutions for them.
Trust is not built in a day, it's a natural and gradual process, it is very vital that it can destroy your business if not handled properly. Customers are very delicate and once they have a negative impression about you or your business it goes a long way to even affecting other customers as well as intending customers and the outcome are usually not friendly.
Today I will be talking to us about some natural ways one can build customers trust and also how to maintain it. Here are some possible ways you can earn customers trust.
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1. UNDER PROMISE AND OVER DELIVER.
This is one of the best ways to earn customers trust, under promising keeps the customers hope low and when you now over deliver customers become very impressed ad happy. Do not over promise a customer, if you have goods to get to a customer and the delivery time is 4 days you can tell the customer it's in 8days time. If you sell a product that has a lasting period of 3years kindly play it down to maybe 2yrs or even a year then the customers mind is already set to lose that product in 2years time and when the product last even longer that expect the customers will always come to you whenever he or she wants to get more product and even refer more customers to you.
2. COMMUNICATION WITH CUSTOMERS.
Always communicate and interact with your customers, stop been too official except when necessary as these scare them away. Always carry your customers along in every of their transactions, do not leave them in the dark, be open and transparent, don't give them reasons to doubt you, the more you talk to them the better the relationship and trust get.
3. BE SOCIALLY ACTIVE
When it comes to business social media can not be overemphasized, you need to be active socially, sell yourself out there, make your product visible and gain more follower. One funny but truth secret is that the more followers you have on you social platforms the more you brand gain trust, it's a trick that always works, when your already existing followers see the number of people following and talking about your brand online it gives them more courage to be putting up with your products so you really need to be socially active.
If you are not yet good with social media don't worry I will help you, I will make a post on it so just stay clue to my blog.
4. PERSONALISE YOUR BRAND/PRODUCT
Try as much as possible to personalize your brand customers feel more relax and comfortable dealing with you than dealing with your company, they feel belonged and this makes them do most of their transactions with you. So while advertising or marketing your product always keep this in mind.
5. IMPROVE SECURITY.
Put an eye on your company or shop security, make your customers feel secure while visiting and this is very important. No customer is ready to visit a location where his or her life, as well as their properties, will not be safe no matter what, even if yo are the one selling the best products they won't come so please ensure you style for a well secure environment to make your customers feel safe doing business with you.
6. ALWAYS BE AVAILABLE.
Make yourself as available as possible, make your brand and product more available to access, make sure you have alternative means of reaching you. Customers feel more comforted knowing full well they have someone they can talk to at any given point in time.
Like I said earlier build trust is not so easy this takes a lot of dedication and consistency which is the most powerful strategy you need, it takes time but the end result is all that matters so be patient and start working for it
